Porter Business Model Case Study: How Three IITians Built India’s Most Profitable Logistics Unicorn This Porter business model case study reveals how three IIT graduates built India’s first profitable logistics unicorn. In 2014, Pranav Goel and Uttam Digga sat in a cramped Mumbai office making 20 phone calls to book a single truck. They tracked…

Introduction India’s packaged health food market is growing fast, but trust is not growing at the same speed. Many products call themselves “healthy” with big bold claims on the front of the pack, while the real ingredient story stays hidden in fine print. And as consumers become more label-aware and more skeptical, the real advantage…

India’s Startup Funding Landscape in 2025 India Startup Funding 2025 is expected to prove a crucial year for the ecosystem. India has now claimed the world’s third largest startup hub globally, even in the face of global uncertainty. There has been a 25% reduction in funding in lieu of the first half of 2024, but…

Minimalist Skincare Success Story is one of the most inspiring brand journeys in India’s skincare industry. In a beauty and skincare market where 100 of brands are competing, like Sugar Cosmetics, Mamaearth, mCaffeine, Foxtale, Moms Co., and global and local giants like Hindustan Unilever, Himalaya, L’Oréal, and P&G—brands that have been competing for years. How…