Minimalist Skincare Brand Story: How a Startup Disrupted India’s Beauty Market
Minimalist Skincare Success Story is one of the most inspiring brand journeys in India’s skincare industry. In a beauty and skincare market where 100 of brands are competing, like Sugar Cosmetics, Mamaearth, mCaffeine, Foxtale, Moms Co., and global and local giants like Hindustan Unilever, Himalaya, L’Oréal, and P&G—brands that have been competing for years. How…